Iconic Air
Iconic Air is a SaaS-based data analytics company helping the world’s largest-emitting industries decarbonize faster and mitigate climate risk. The goal was to craft a cohesive brand identity and digital presence that reflected this mission. Through a clean visual system and a forward-looking web experience, the new identity translates Iconic Air’s purpose into a brand that feels innovative, credible, and impactful.
Client
Iconic Air
Deliverables
Brand Identity
Year
2018
Role
Brand Design
Logo Construction
Building on the foundation of the parent brand, I crafted a distinct identity that aligns with its legacy while standing on its own. The logo retains a familiar yet refined mark, and a custom typeface reinforces the sub-brand’s modern and forward-thinking approach—all while seamlessly integrating with the parent brand’s visual language.
Performant Data
Results are crucial to Iconic Air’s clientele, which is why rules and relevant data points are introduced to the visual design system. Touching on Iconic Air’s performant value and accessibility.
Bespoke Orchestration
Every client’s path to net zero is different which means every approach needs to be different. By using multi-coloured squares applied in a variety of different ways this reinforces that Iconic Air’s tools can adapt and orchestrate to all unique situations.
